Make This Our Customers’ “One Shining Moment”
Remember those college basketball championship moments when the victorious team was able to gather around the net and hug their families and hear the song “One Shining Moment”? Well, this moment of gold’s record high is one of those once-in-a-decade “shining moments.” All of our hard work has paid off. Maybe some of our customers had initial doubts, but they finally put a “toe in the water” with one Silver American Eagle when silver was only $12 an ounce and then bought a dozen more at $15 an ounce, then some rare coins, and now many of their portfolios are worth more than they were worth just 12 months ago. Some of our largest customers started by ordering only a few Silver American Eagles a long time ago.
In this world of great risk and crisis, that’s something to be proud of. We’re helping people to be better off in a world of uncertainty and great risk. And now, as often happens in bull markets, people are calling as never before. They need to be told that that this is not a market peak. This type of bull market typically lasts for years. This is not like 1980 – a sharp bubble peak – and it is not like 2011, either, which was also a sharp bubble rise. This has been a slow and steady increase. This has also been a time of exceptional money printing and conscious evasion of fiscal sanity at the highest levels in Congress and the Fed. Back in 2011, the Republicans and Democrats were arguing over a “debt ceiling,” but today there is no debate. Both parties have abandoned all talk of a debt ceiling, or any restraint. No politician is seriously addressing debt reduction. Both parties are signing on to unlimited spending with no attention to tax income or budget balancing. This is a whole new world.
This is the time to tell clients to stick with their plan of coin accumulation. There is no need to panic. Just stick to the plan. If you had a plan, stick with it. If you don’t have a plan, draft the plan now with one of our professional account representatives.
We’re sticking with our plan of accumulating great coins using our Project 20/20 strategy. Last week, I made increased bids of over $1 million for great coins on dealer exchanges, since we need products for our customers. The rare coin market is starting to hum, as the bull market for great coins is beginning. Call your “Team Mike” representative now to see what special coins are available now, since the best rare coins available now may not be available the next time you call.
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